It may come as a surprise that Google isn't the only game in town when it comes to pay-per-click advertising. Indeed, there's a whole other type of advertising that gets far less scrutiny and attention, and that's pay per click advertising on a shopping portal. If you're a small webmaster with a limited promotional and advertising budget, PPC ads on a shopping portal can be an extremely cost-effective way to get noticed and grab customers. If you're not sure whether pay per click ads are for you, consider the pros and cons of advertising your products and services this way.
Pros of PPC for Small Websites
As a starter website or small site owner, you can get quick search results on very competitive keywords by working with a smaller shopping or search portal. For less competitive keywords, you could conceivably have your products and website at the top of the search results every time for as little as $.01 per click. Compare that to trying to muscle your way to the top of the SERPs when you're in competition with major national and international brands.
You control your budget. With many of the shopping search sites, you specify the amount you'll budget for each of the keywords you choose. The more you bid, the higher your ad runs in the search results. If you want your ad to place higher, increase your bid per click. When your specified amount has been spent, your ad stops running, so there won't be any big surprises at the end of the billing period.
You only pay for actual clicks through to your website, so you're paying for targeted traffic-those people who are already in the market for your product or service. Targeted results are worth more than random leads; in fact most salespeople will tell you that they're worth their weight in gold.
Shopping search sites and portals are rapidly becoming destination sites as more and more people type them directly into a search bar rather than relying on Google or Bing to show them results that may not include the products they want. If your main purpose is selling a product or service, PPC advertising on an up-and-coming shopping portal could be an extremely cost-effective move.
Cons of PPC Ads for Small Websites
You need to spend some time studying to choose the best-converting keywords for your products, and you could waste some cash while you're still figuring out which keywords convert the best. In addition, you may have to compete with bigger companies who have bigger budgets. That's one reason why small site owners do exceptionally well on smaller and newer portals where they don't get lost among the established websites with huge PPC advertising budgets.
Building a Pay Per Click Strategy
One of the most important factors in your long-term success with pay per click ads is the strategy you use in conjunction with your ads. When you combine in-depth keyword research with PPC ads on a shopping portal and a killer landing page for each of your products, you'll see results the results in your bottom line.
To learn more about subjects like shopping portal please visit the web site at: http://www.searchvultures.com
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About the Author
Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2011 (Fri Mar 25 2011) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource internet marketing web site at: http://www.majon.com
