Social media and email marketing can now go hand in hand thanks to HTML email marketing capabilities. In fact, you really have to leverage both in order to succeed in today's online marketplace. Many businesses already include social sharing buttons with links on their Web pages, but a few have realized the power of including social sharing buttons directly within emails. This comes about as social media marketing joins center stage with email advertising, blog marketing and content marketing as one of the top promotional methods used by online businesses.
First, let's take a closer look at social media networks and how they can benefit you as an online business owner. You may have heard of Twitter marketing and other social media sources, but perhaps you thought these were just sites for personal use. Not so! As a business owner, you can gain valuable insight into buying trends by monitoring and displaying your business on Twitter, Facebook and other social media outlets. It's simple. Through social media, you can form close relationships with some of your customers and/or potential buyers. Folks are more willing to share personal thoughts about what they like/dislike in a social media setting. Having your company on board at a social site enables you to get feedback that you may not be able to acquire at your main website.
Another benefit of social media marketing is you can use search features at Twitter and Facebook to discover what folks are saying about certain brands or types of products. Even if your product is not a well-known brand yet, you can research what users are saying about similar products and your competitors. Get a feel for what people want in your market and what they're willing to spend. You can discover trends through social media without mailing surveys or making hundreds of phone calls!
"Tell a Social Friend" Email Marketing
Remember those "Tell a Friend" forms on websites that have been around for many years? Perhaps you still have one proudly displayed on your website as we speak. This is a simple way of asking your visitors to tell others about your products. With social media marketing, you'll take this a step further. You'll ask your visitors to tell a social media friend about you....or to share your website in the social networking sites. With email marketing, you'll include the logos to social media sites within the actual email to your subscribers. So readers of your email can click and recommend your site to social sites without leaving the actual email copy. It's a new method, but still uses an old, proven way of marketing called word of mouth!
Research social media and email methods of marketing. Social media outlets can even enhance your B2B marketing if that's your target. Don't allow this amazing technology to pass you by. Get in while the "social media" craze is still red hot!
To learn more about subjects like social media email please visit the web site at: http://www.socialemailmarketing.eu
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About the Author
Chris Robertson is a published author of Majon International. All Rights Reserved. Copyright 2011 (Sat May 01 2010) Majon International. Majon International is one of the worlds MOST popular internet marketing and internet advertising companies on the web. Visit their main business resource internet marketing web site at: http://www.majon.com
